Privacy Policy

Account Information: When you create an account, we collect your name, email address, and password (stored in encrypted form). We do not store plain-text passwords.

Booking & Class Data: When you reserve a class, we collect the class details (date, time, instructor), your selected café drink, and any cancellation activity associated with your account.

Payment Information: Payments are processed securely through Stripe. We do not store your full credit card number, CVV, or billing address on our servers. Stripe may retain payment data in accordance with their own privacy policy.

Waiver & Legal Records: When you accept our Participation Waiver during signup, we record your user ID, the waiver version accepted, your IP address, browser/device information, and the timestamp of acceptance as required for legal compliance.

Usage Data: We may collect information about how you interact with our website, including pages visited, time spent, device type, browser, and referring URLs, to improve our services.

To create and manage your account and authenticate your identity securely.

To process class reservations, manage your passes and memberships, and send booking confirmation and cancellation emails.

To process payments and fulfill purchases made through our platform.

To maintain legally required records, including your signed waiver and purchase history.

To communicate with you about your account, bookings, promotions, and updates to our services. You may opt out of marketing emails at any time.

To improve our website, services, and customer experience based on usage patterns and feedback.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Service Providers: We share information with trusted third-party vendors who help us operate our services, including Stripe (payment processing) and our email delivery provider. These vendors are contractually obligated to protect your data and may only use it to provide services to us.

Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of VALORA Studio, our users, or the public.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information is transferred.

We retain your account information and booking history for as long as your account is active or as needed to provide you with services.

Waiver signatures and purchase records are retained for a minimum of 7 years to comply with California legal requirements.

If you request deletion of your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

We use session cookies to keep you logged in and to maintain your cart and booking state. These are strictly necessary for the site to function and do not track you across other websites.

We may use analytics tools to understand how visitors use our site. Analytics data is aggregated and does not identify you personally. You may opt out of analytics tracking through your browser settings or by declining cookies when prompted.

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to: (a) know what personal information we collect, use, disclose, or sell; (b) request deletion of your personal information; (c) opt out of the sale of personal information (we do not sell personal information); (d) non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at privacy@valorastudioandcoffee.com. We will respond to verified requests within 45 days as required by law.

We implement industry-standard security measures to protect your personal information, including encrypted password storage, HTTPS for all data transmission, and access controls limiting who can view your data.

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on our website at least 14 days before the changes take effect.

Your continued use of our services after the effective date of the updated policy constitutes your acceptance of the changes.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

VALORA Studio LLC · Whittier, California · privacy@valorastudioandcoffee.com